Expectation defines outcome, except when soup’s involved

19 Jun

I just stumbled upon this and thought it too weird not to share, apparently Terry Pratchett’s old German publisher (Heyne) mucked around with his books a lot, swapping cover art, changing titles, and including ads for Maggi instant soup. In Pterry’s own words:

“There were a number of reasons for switching to Goldmann, but a deeply personal one for me was the way Heyne (in Sourcery, I think, although it may have been in other books) inserted a soup advert in the text … a few black lines and then something like ‘Around about now our heroes must be pretty hungry and what better than a nourishing bowl’… etc, etc. My editor was pretty sick about it, but the company wouldn’t promise not to do it again, so that made it very easy to leave them. They did it to Iain Banks, too, and apparently at a con he tore out the offending page and ate it. Without croutons.”

1 Comment

Posted by on June 19, 2011 in Of Writing


One response to “Expectation defines outcome, except when soup’s involved

  1. Mark Williams International

    June 20, 2011 at 02:49

    Another great reason to self-publish. That way we can choose our own advertisers.

    Maybe a funeral direcror for Imogen Shroud, world cruises for Miya and vitamins for Charlotte Powers?


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